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Andrea Amighetti didn’t create this line to put his name on a product.
He created it because, behind the chair, he was solving the same problems every day.
As a barber, Andrea always knew the exact finish he wanted a haircut to have.
The texture, movement, hold and shape that made a style feel complete.
But too often, getting there took longer than it should.
Products were either too heavy, too weak, too sticky, or simply didn’t behave the way he needed them to.
Achieving the right look became a process of compromise. Layering different products, adjusting technique, and losing valuable time in a busy shop environment.
Andrea’s social media success, boasting a community of over 500k followers across platforms, provides him with a global audience. Through the use of short and long-form videos, he has achieved worldwide recognition, showcasing his expertise and engaging with a diverse audience.
With over four years of global experience, Andrea Amighetti has participated in educational events and conventions worldwide. He has conducted private lessons and training in various salons across the globe.
His dedication to barbering education is further demonstrated through his successful online academy, where he continues to teach and inspire both aspiring and professional barbers.