ABOUT

Built behind the chair. Refined for professionals.

Andrea Amighetti didn’t create this line to put his name on a product.
He created it because, behind the chair, he was solving the same problems every day.

Why Andrea created the line

As a barber, Andrea always knew the exact finish he wanted a haircut to have.
The texture, movement, hold and shape that made a style feel complete.

But too often, getting there took longer than it should.
Products were either too heavy, too weak, too sticky, or simply didn’t behave the way he needed them to.

Achieving the right look became a process of compromise. Layering different products, adjusting technique, and losing valuable time in a busy shop environment.

PRODUCTS

GROOMING LINE

So he decided to create what he wished already existed whilst taking it back to his Italian roots, choosing to work with the best manufacturers in Italy. A grooming line built for real daily professional use.

Products designed to help barbers and clients create clean, effortless results faster, with less difficulty and no compromise on finish.Reliable textures, workable hold, and performance that feels intuitive from the first use.

TOOLS

The same thinking led to the tools. After years of cutting hair every day, Andrea understood that great results often come down to the small details.

How a scissor feels in hand, how sharp a razor is on the skin, how efficiently a tool helps you work under pressure.

He wanted a toolkit that removed friction from the craft. Tools that helped create the best possible outcome with the least wasted movement, effort and time.

SOCIAL

Over 500K Global Reach

Andrea’s social media success, boasting a community of over 500k followers across platforms, provides him with a global audience. Through the use of short and long-form videos, he has achieved worldwide recognition, showcasing his expertise and engaging with a diverse audience.

EVENTS

Upcoming Events

With over four years of global experience, Andrea Amighetti has participated in educational events and conventions worldwide. He has conducted private lessons and training in various salons across the globe.

His dedication to barbering education is further demonstrated through his successful online academy, where he continues to teach and inspire both aspiring and professional barbers.